Companies succeeding in the digital era have done so because of their understanding of what it takes to build an organization in the digital age. Given we no longer sell products or services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Learn how digital business changes the customer experience and what teams need to do in order to disrupt digital businesses.
By: Ray Wang
Principal Analyst, Founder, and Chairman, Constellation Research, Inc.